Resilience alone is not enough

 The whole current scenario resulting from the pandemic offers us a unique opportunity to redesign the future of health. If we come out of this crisis simply more resilient, we will be assuming our inability to change, learn and put into practice what the health sector has been discussing for years. We have an obligation here to do better.

There are several legacies that this moment will leave us and some of them are beginning to become evident.

Yes, there is an unpolarized middle path when it comes to public health and private health, where one thinks of patient regulation using the best of each of the systems so that, in practice, we have something closer to a single system.

Therefore, it is necessary to develop an intelligent central of regulation and access, supported by reliable and complete data, connecting public and private systems, offering services that reflect the needs and characteristics of users as well as peculiarities of geographic regions, and covering all levels of care within an integrated and qualified network.

Another essential point concerns innovation. If the healthcare industry needed a push to accelerate innovation, it certainly came. The need to review operational models and transform business will be even more urgent at a time when Darwinism will be even stronger. Here we have the opportunity to review, change and put into practice concepts of value generation and patient-centered care. In this sense, the valorization of health must gain strength along with the recognition that it must be an investment and not an expense by both government and citizens.

One of the teachings that most brings me joy in this difficult time and that can change health in the medium and long term is about Health Education. If HIV taught us in a very hard way the importance of sex education, becoming a landmark for several generations in the 90s, the same will happen with Covid-19 in the sense of Health Education.

It is important to observe whether the citizen will become aware of their social role and especially of responsibility towards the health system, and that their actions have a relevant impact on the sustainability of the entire system. The role of each citizen in the management of their own health and well-being is a relevant point in the entire system’s balance equation. Here is another example that education and health go hand in hand, and both have a transformative capacity to generate wealth and accelerate productivity.

Daniel Greca

Healthcare Leader at KPMG in Brazil

Compreensão do que Gera Valor
Fundação Pró-Rim – Ações de prevenção ao COVID-19

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